ZENITH: TIME TO REACH YOUR STAR ― To reach your highest star
ZENITH's brand philosophy is to inspire people, giving them the drive to face any difficulty and fulfill their dreams.Since its founding in 1865, ZENITH, as the first watch manufacture, has been supported by great figures who dared to dream big and continuously challenged difficulties to make the impossible possible, from Louis Blériot, who successfully completed the historic crossing of the English Channel, to Felix Baumgartner, who achieved the record-breaking feat of free-falling from the stratosphere.
ZENITH, which holds innovation as its star, equips its watches, including the Defy Inventor, which features a single-piece silicon oscillator manufactured through an advanced technical process,1/100-second chronograph, and Defy El Primero21, with outstanding in-house developed and manufactured movements.Since its founding in 1865, ZENITH has continuously pursued precision and innovation, and is known as a pioneer of pilot watches that marked the dawn of the aviation era, as well as for the “El Primero,” which was the first automatic chronograph caliber to be mass-produced.” Always staying one step ahead, ZENITH has created new performance standards and designs full of sensibility based on its rare legacy.Since its founding in 1865, ZENITH, which leads the future of Swiss watchmaking, walks alongside people who gaze at the stars in the night sky and challenge time itself. And now, is it not the time to reach your highest star?
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